Etsu Nupe, also known as the Emir of Bida, is the traditional ruler of the Nupe Kingdom, located in the middle belt or north central region of Nigeria. The Nupe Kingdom, with a population of about six million people, covers an area of approximately 13,000 sq km and is famous for its vibrant culture, rich history, and well-organized administrative system.

The history of the Nupe Kingdom dates back to the 15th century when the Nupe people migrated from central Sudan and settled in the present-day region. During their migration, they encountered other ethnic groups and formed alliances, which marked the beginning of their administrative system under the leadership of Etsu Nupe.

Over the centuries, the Nupe Kingdom was ruled by several notable rulers, including the legendary Tsoede dynasty, and today, the current Etsu Nupe is Abdulmalik O. Muazu, who ascended to the throne in 2014 after the demise of His Royal Highness, the late Dr. Yahaya Abubakar who was on the throne since 1982.

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The role of the Etsu Nupe is to oversee the traditional, political and administrative affairs of the kingdom. Their duties include mediation of disputes, regulation of commercial activities, and preservation of cultural heritage. The Etsu Nupe is respected by the people of the kingdom and is considered a symbol of unity, progress and good governance.

The Nupe Kingdom has a widespread cultural heritage, including a well-defined social organization, a rich artistic tradition, and a unique language. These customs and traditions are passed down through generations and celebrated during festivals and cultural events.

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One of the notable and significant festivals celebrated in the Nupe Kingdom is the Etsu Nupe Durbar festival. This festival is held annually in Bida and serves as an avenue to showcase the rich culture of the Nupe people. It is an event that brings together the people, Emirs, and visitors from all over the world to experience the colorful cultural displays, exciting performances, and thrilling Equestrian displays.

In conclusion, Etsu Nupe is highly revered and respected by the Nupe people. Their reign and leadership is marked by an unwavering commitment to upholding the traditions, customs and values of the Nupe kingdom.

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The longstanding legacy of the Nupe kingdom continues to thrive, and with the contemporary leadership of Etsu Nupe Abdulmalik O. Muazu, the kingdom is on a progressive trajectory towards achieving greater heights of cultural and economic growth.